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India to east Chinese phone brands from local markets

JAIPUR – India will likely soon restrict Chinese smartphone makers from selling products in lower-tier local markets, a move that will aim to prop and protect competing Indian manufacturers while applying more regulatory pressure on big Chinese producers like Xiaomi Corp, OPPO and Vivo.

The move, which is not yet formally announced but reported in Bloomberg and local news outlets quoting anonymous sources, will aim to oust Chinese smartphone brands such as Transsion and Realme from the 12,000 rupee (US$150) or cheaper segments of the market, currently the world’s second-biggest.

Those Chinese brands have recently seized market share from local producers such as Micromax, Lava and Karbonn, which were dominant in lower-tier markets just a few years ago but have more recently lost significant market share to Chinese cheap brands.

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